Monday, January 18, 2021
Home Technology iPhone wins Christmas, claims top 9 spots for new smartphone activations in...

iPhone wins Christmas, claims top 9 spots for new smartphone activations in the US


#Apple once again dominated #Christmas day smartphone activations in the US, according to new data from #Flurry #Analytics. The data indicates that the iPhone accounted for nine of the top ten smartphone activations on #Christmas day this year, although total activations were down compared to 2019.

#Interestingly enough, the iPhone 11 was the most popular iPhone activated on #Christmas day, followed by the iPhone XR and the iPhone 12 #Pro #Max. #Compared to the prior 7-day average of activations, however, the iPhone XR was flat, indicating that it was not necessarily a popular gift, but that it remains a strong seller in #Apple’s lineup.

The iPhone 11 was the most activated device on #Christmas day, with activations 5% higher versus the 7 day average between #December 18 to #December 24. #In the case of the iPhone XR, the number of activations on #Christmas day was relatively equal to the trailing 7 day average, meaning it was not necessarily a popular gift for #Christmas, but remains a popular smartphone for #Apple customers.

#Another interesting tidbit from the analysis is that the iPhone SE saw the largest #Christmas day surge compared to the prior 7-day average. iPhone SE activations were up 34% on #Christmas day compared to the prior 7-day average. The iPhone 12 mini is nowhere to be found on the list this year, adding more fuel to claims that it is a rather niche product for #Apple.

#Notably absent from this year’s list is the flagship iPhone 12 mini, which brings the features of the iPhone 12, in a smaller device. #With a discount of only $100 compared to the iPhone 12, however, the mini version has yet to catch consumers’ attention.

- Advertisement -

#In total, new smartphone activations on #Christmas day this year were down 23% compared to the #Christmas day of 2019. #This can be attributed to a variety of factors, including economic impact of the COVID-19 pandemic:

#Activations this year are down 23% year-over-year, likely due to the financial hardships caused by COVID-19. #Another possibility is that because #Americans were encouraged to stay home and limit family gatherings, smartphone gift giving could be more spread out across the days before and after #Christmas. #Note that we’ll report on the full month of #December shortly after the #New #Year to get a more complete picture.

#You can find the full report on the #Flurry #Analytics website. #Did you unwrap a new iPhone this holiday season? #Let us know down in the comments!

FTC: #We use income earning auto affiliate links. #More.


#Check out 9to5Mac on #YouTube for more #Apple news:



[ source link ]
https://9to5mac.com/2020/12/29/iphone-christmas-activations-top-9/

#iPhone #wins ##Christmas #claims #top #spots #smartphone #activations

- Advertisement -
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments