#Sources tell FOX #Business’ #Charlie #Gasparino that independent research showing sports embrace of social justice is turning off many viewers.
#Saturday’s NFL game between the #San #Francisco 49ers and #Arizona #Cardinals drew about 11.2 million total viewers for at least part of the game, which was the league’s first to appear almost exclusively on streaming platforms, according to reports.
The audience, which averaged about 4.8 million viewers on #Amazon’s #Prime #Video and #Twitch platforms, as well as mobile outlets run by #Verizon and the NFL, was similar to that for games that appear on the NFL #Network cable outlet, according to the #Hollywood #Reporter.
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NFL #Network games have averaged about 5.6 million viewers, #Variety reported.
#Arizona #Cardinals quarterback #Kyler #Murray (1) throws against the #Los #Angeles #Rams during the first half of an NFL football game, #Sunday, #Dec. 1, 2019, in #Glendale, #Ariz. (#Associated #Press)
#Local over-the-air stations in the #San #Francisco #Bay #Area and the #Phoenix area also carried the game, raising the average viewership to about 5.9 million, the report said.
NFL games have previously streamed via #Amazon, but the 49ers-Cardinals matchup was the first time that #Amazon was the primary carrier for an NFL game, the #Hollywood #Reporter wrote.
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The streaming of the 49ers-Cardinals game was part of a deal that #Amazon reached with NFL earlier this year. #It included streaming of “Thursday #Night #Football” matchups for which FOX #Sports was the television carrier.
#San #Francisco won #Saturday’s game 20-12 in #Glendale, #Ariz.
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https://www.foxbusiness.com/sports/amazon-streaming-of-nfls-49ers-cardinals-game-drew-11-2m-viewers-reports
##Amazon #streaming #NFLs #49ersCardinals #game #drew #112M #viewers #reports