Monday, January 25, 2021
Home Business Amazon buys Wondery, setting itself up to compete against Spotify for podcast...

Amazon buys Wondery, setting itself up to compete against Spotify for podcast domination


#Wondery, one of the last major independent podcast networks, might soon be owned by #Amazon. The companies announced an acquisition deal today, ending speculation about who might eventually buy the network, which is most well-known for true crime podcasts like #Dirty #John. (#Apple and #Sony were also reported to have at least discussed a possible purchase.)

#Amazon didn’t disclose the acquisition price, although earlier reports from #Bloomberg and The #Wall #Street #Journal suggested #Wondery’s value was at least $300 million. #Wondery would technically be part of #Amazon #Music, which launched podcast support in #September this year.

The acquisition is a notable one, if only because it sets #Amazon up to better compete against #Spotify, which has been acquiring networks and exclusive talent for over a year. #Amazon says this #Wondery deal doesn’t change existing shows — they’ll still be available through “a variety of providers.” #But #Amazon says it hopes buying #Wondery will “accelerate the growth and evolution of podcasts by bringing creators, hosts, and immersive experiences to even more listeners across the globe.”

- Advertisement -

#Of course, #Amazon #Music would likely promote #Wondery shows over other programs and possibly put even more marketing spend behind them, especially globally. #Interestingly, #Audible isn’t mentioned in the news release, even though the #Amazon-owned company creates its own exclusive podcasts, as well as publicly available ones, and recently launched a cheaper price tier specifically for people who might want to hear #Audible exclusives.

#Correction 12/30, 1:29 PM ET: #This story previously stated that #Wondery is now owned by #Amazon, but the deal has not yet closed.



[ source link ]
https://www.theverge.com/2020/12/30/22098312/amazon-music-wondery-acquire-buy-podcast-industry

##Amazon #buys ##Wondery #setting #compete ##Spotify #podcast #domination

- Advertisement -
- Advertisement -

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Most Popular

Recent Comments