The trade magazine: School starts can come


Category: Commerce, Other trade
20.08.2019 by Max Pohl

The approximately 600 paper and stationery stores throughout Austria focus increasingly on special services at the beginning of the school year.

© PhotoAndalucia
© PhotoAndalucia

For example, special services for left-handed people belong to the services of paper and stationery retailers, "says Andreas Auer, chairman of the Federal Board of the Paper and Toys Trade in the Austrian Federal Economic Chamber (WKÖ) More and more specialist retailers are offering elementary schools or first-grade classes support in selecting the right writing instruments directly on site, with particular interest being given to advice and the opportunity to try out different models – even and especially when switching from one to another Pencil on fountain pen as a writing instrument.

The trend towards environmentally friendly and sustainable purchasing, such as products that can be replenished, has intensified. The Clever Shopping for School initiative provides decision support for parents and students. The start of school is an important source of revenue for the entire industry: Of the estimated annual turnover of around 600 million euros, around one third is accounted for by school products.

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