Experts extol the value of sport as a “key piece” in overcoming the pandemic

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BURGOS, Oct 8 (EUROPA PRESS) –

Sports experts have coincided this Thursday by extolling the value of sport as a “key piece” in overcoming the COVID-19 pandemic, during a new session of the Conversations in Evolution cycle, which was held at the Parador de Lerma (Burgos).

In the conference, co-organized by the Burgos City Council and the Provincial Council, the director of External Relations and Protocol of the Superior Sports Council, Alejandro Merino; the general director of the Vuelta a España-Unipublic, Javier Guillén; the Marketing Director of RFEN, Santiago García; and the CEO SPSG Counsulting and Sports Marketing Coordinator of the Spanish Marketing Association, Carlos Cantó, while the Burgos journalist Rocío Martínez has acted as moderator.

In this context, the director of the Vuelta a España, Javier Guillén has trusted that the event can be carried out safely and compatible with health and has warned that cycling has shown signs that this compatibility is possible After reviewing some “Good experiences”, Guillén has recognized, however, that “current mobility restrictions may affect the Tour of Spain”, so he understands that it will be necessary to wait to see what happens in the next few dates in towns such as Ourense and Madrid.

For his part, the director of External Relations and Protocol of the Higher Sports Council, Alejandro Merino, has advocated carrying out detailed studies to check whether or not it will be possible to return to those “large stadiums with hundreds of people”, while he has remarked that “it is necessary to see if these great tests can be developed with public and in conditions of security”.

In any case, he has said that a minimum agreement will have to be reached so that “safety is above the rest”, while also pointing out that last February there were sporting events “that were very important in the transmission of the virus “.

For his part, the Marketing Director of RFEN, Santiago García, has analyzed the situation in the world of swimming and its athletes and has insisted that “a pool is a safe environment and athletes confirm this”.

Finally, the CEO SPSG Counsulting and Sports Marketing Coordinator of the Spanish Marketing Association, Carlos Cantó, praised the role of sport in the tourism field by pointing out that the promotion of elite athletes makes people from other countries want to come to Spain.





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