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Ford and Bryan Cranston urge Americans to follow Covid precautions


#Still from #Ford’s “#Finish #Strong” spot.

#Ford

#In a new ad campaign using actor #Bryan #Cranston, #Ford #Motor is urging #Americans to adhere to #Covid-19 protocols to save lives in the next period of the pandemic.

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The campaign, part of an initiative the company has dubbed ##FinishStrong, includes a new commercial from filmmaker #Peter #Berg and voiced by the star of “#Breaking #Bad” and “#Your #Honor.” The spots will launch during college football bowl games on ABC and ESPN and NFL games on #Fox in early #January.

#Ford leaders said on a call #Wednesday that the company wanted to amplify #Covid protocols in the last stretch of the pandemic in an effort to prevent tens of thousands of additional deaths as vaccines roll out.

“#We’re entering a really critical period,” #Ford chief communications officer #Mark #Truby said. “#Vaccines are around the corner, but we know from health-care experts and so forth that as many as 50,000 more #American lives could be saved between now and when we have mass adoption of vaccines and so forth, and the types of numbers that will really make a difference.”

The ad, which features scenes of front-line workers and those affected by #Covid, aims to strike a unifying tone.

“#We know #Americans don’t want to necessarily be preached to, and they don’t want to hear scare tactics,” #Truby said. “The idea behind this was how can we come up with a positive message that appeals to folks’ sense of humanity, sense of patriotism, sense of doing the right thing for each other?”

The company worked with ad agency #Wieden + #Kennedy and #Civic #Entertainment #Group on the spot. #Ford is dedicating a number of the slots during the early #January games it was originally going to use to promote its F-150 truck.

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#Ford has worked with the UAW to produce what it says are tens of millions of pieces of personal protective equipment amid the pandemic, including 20 million face shields, 50,000 ventilators, 32,000 respirators and 1.4 million gowns.



[ source link ]
https://www.cnbc.com/2020/12/31/ford-and-bryan-cranston-urge-americans-to-follow-covid-precautions.html

##Ford ##Bryan ##Cranston #urge ##Americans #follow ##Covid #precautions

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