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Home Breaking News Apple removes 39,000 game apps from China store to meet deadline

Apple removes 39,000 game apps from China store to meet deadline


HONG KONG (#Reuters) – #Apple removed 39,000 game apps on its #China store #Thursday, the biggest removal ever in a single day, as it set year-end as deadline for all game publishers to obtain a licence.

FILE PHOTO: The #Apple logo is displayed at an event at their headquarters in #Cupertino, #California, U.S. #September 10, 2019. REUTERS/Stephen #Lam/File #Photo

The takedowns come amid a crackdown on unlicensed games by #Chinese authorities.

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#Including the 39,000 games, #Apple removed more than 46,000 apps in total from its store on #Thursday. #Games affected by the sweep included #Ubisoft title #Assassin’s #Creed #Identity and NBA 2K20, according to research firm #Qimai.

#Qimai also said only 74 of the top 1,500 paid games on #Apple store survived the purge.

#Apple did not immediately respond to a request for comment.

#Apple initially gave game publishers an end-of-June deadline to submit a government-issued licence number enabling users to make in-app purchases in the world’s biggest games market.

#Apple later extended the deadline to #Dec. 31.

#China’s #Android app stores have long complied with regulations on licences. #It is not clear why #Apple is enforcing them more strictly this year.

#Analysts said the move was no surprise as #Apple continues to close loopholes to fall in line with #China’s content regulators, and would not directly affect #Apple’s bottom line as much as previous removals.

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“However, this major pivot to only accepting paid games that have a game licence, coupled with #China’s extremely low number of foreign game licences approved this year, will probably lead more game developers to switch to an ad-supported model for their #Chinese versions,” said #Todd #Kuhns, marketing manager for #AppInChina, a firm that helps overseas companies distribute their apps.

#Reporting by #Pei #Li; #Editing by #Alex #Richardson



[ source link ]
https://www.reuters.com/article/us-apple-china-games-idUSKBN2950P1

##Apple #removes #game #apps ##China #store #meet #deadline

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