Promotions and discounts are often an effective tactic stores use to sell more, but sometimes mistakes can benefit some savvy shoppers more than expected. Such is the case of a client in Mexico City who took a television for free for one of his purchases, according to local media.
On the occasion of the Good End, a season in which Mexicans take advantage of the offers offered by businesses, a local from the Telcel telephone company in the town of Iztapalapa put up a sign with a bargain that at first glance would be irresistible to anyone.
“Your favorite Galaxy gives you this 32-inch Smart TV,” read the message, which in small print simply specified the smartphone models included in the offer.
By misleading advertising, customer buys a cell phone and gets a free TV. https://t.co/2NfMWyneH3 | Discussion
The promotion said that when buying certain Android devices, a screen was given away, but it was not clarified that he had to buy it with a rate plan … pic.twitter.com/piCQKZDE2P
– Adiscusion Digital (@adiscusion)
November 22, 2020
A client thought it was a good promotion and decided to buy one of the cell phones, but when he approached the cash desk to pay, the workers explained that to take the gift he also had to purchase a rate plan with a multi-month contract.
Annoyed, the man contacted the Federal Consumer Prosecutor’s Office of Mexico (Profeco) and denounced that these conditions were not specified in the promotion at first, indicates RT.
Finally, the regulator enforced the initially published offer and the man took his ‘smartphone’ along with the free television.
For its part, the business that could not do more than accept its error had to correct the information displayed and clarify the conditions.