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King’s Hawaiian being ‘deceptive’ about where its rolls are actually made, lawsuit alleges


#Some fans of #King’s #Hawaiian sweet rolls feel lied to, according to a new class-action lawsuit.

The law office of #Sheehan & #Associates PC in #New #York confirmed to #Fox #News it has filed a lawsuit against the 70-year-old bread company for allegedly misleading customers into believing its sweet rolls are still made in the #Aloha #State.

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“#This statement is important for U.S. consumers because they expect the absolute truth — which means no ambiguity,” a representative from #Sheehan & #Associates PC wrote to #Fox #News via email. “#While #Hawaiian rolls and company name by themselves don’t cause people to expect a product made in #Hawaii any more than a moon pie be made on the moon, the prominent placement of #Hilo #Hawaii gives a misleading impression to consumers.”

“#This is especially so since #King’s #Hawaiian is the preeminent brand in this category of food,” the law office’s statement continued.

#Documents submitted to the #Manhattan federal court on #Friday by #Long #Island attorney #Spencer #Sheehan allege #King’s #Hawaiian sweet rolls are made in #California.

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#Representatives at #King’s #Hawaiian did not immediately respond to #Fox #News’ request for comment.

#However, according to public records shared by the company, #King’s #Hawaiian has production facilities in #Torrance, #Calif., and #Flowery #Branch, #Ga., in addition to select bakery locations.

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A detailed timeline published on the #King’s #Hawaiian website notes that the company opened its first bakery in #Torrance in 1977 to meet mainland demand. #Thirty-three years later, #King’s #Hawaiian reportedly opened its #Georgia location to better serve its #East #Coast consumers.

The brand’s sweet rolls were originally made in #Hilo, #Hawaii, when it was founded in 1950 by #Robert #Taira, who was a #Hawaiian-born son of #Japanese immigrants. The town is still listed on the front side of the bread’s packaging under the brand’s name and established date.

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A 2-pack of 12 #King’s #Hawaiian sweet rolls cost $10, according to a listing on its website. (#King’s #Hawaiian)

#Plaintiffs from #New #York stated they believe this location listing is “deceptive” and makes consumers think they are getting a product that was made in #Hawaii, according to court documents.

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The lawsuit alleges the plaintiffs wouldn’t have paid for #King’s #Hawaiian sweet rolls if they had known they weren’t made in #Hawaii.  #Unspecified damages are being sought along with a demand that #King’s #Hawaiian change the labeling on its packaging.



[ source link ]
https://www.foxnews.com/food-drink/kings-hawaiian-sued-not-made-hilo-hawaii-anymore

##Kings ##Hawaiian #deceptive #rolls #lawsuit #alleges

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