With 80% of employees in partial unemployment, Fnac Darty tries to maintain its activity via the internet. “Today, we are a pure-player” but “the luck we have is that we have been present on the internet since 1999. This profession cannot be improvised and it is not by chance that, today, we are number 2 in e-commerce in France, in terms of traffic “details Enrique Martinez, general manager of the group, who was invited this Thursday on BFM Business.
“What we had to do was adapt very quickly”, he continues, because “the decision to close our store was brutal”. But if the shops are closed, “online is experiencing a very strong acceleration” explains the boss. The French, confined, were forced to equip themselves urgently for teleworking or to occupy the children. This “offsets part of the store sales,” said Enrique Martinez.
Hand in hand with La Poste
In reality, the real unknown is the ability to deliver to customers. “It is in these moments that we see the interest of having shops to be able to deliver half of our packages” explains the general manager.
“E-commerce is a fantastic tool for access, relevance and practicality. But when it comes to delivering products, having a network of physical stores helps a lot. So we are working hand in hand with the teams of Philippe Wahl from La Poste and Chronopost to try to bring in as much volume as possible. We have favored the products that we consider essential and necessary (…) for our customers, so everything related to productivity and remote working. (…) We also work with other sources of deliveries. We also work with deliveries made by our teams because we have more than 1,000 people who work delivery of heavy goods. ”
“Our commitment is to be able to deliver the products ordered from us in the last few days as quickly as possible,” says Enrique Martinez.