Philippe Le Roux / ALP
TF1 – like all media – is hit hard by the drop in advertising revenues. The French private channel has set up a strategy: shortened programs or postponed broadcasting.
Like The Voice France last Saturday, TF1 has decided to shorten the episode of Koh-Lanta broadcast this Friday evening and devoted to reunification. The show will only last an hour and a quarter, compared to more than two hours the other times. Clearly, you will be able to see the comfort test and then the face-to-face meeting of the ambassadors, at the end of which an adventurer will be eliminated. But it was not until April 3 that TF1 broadcast the immunity test and the 1st reunification council, announces the magazine Télé Loisirs.
TF1 – like all the other media – has to face a significant drop in advertising revenue since the coronavirus crisis. The objective is therefore to lower costs. By shortening the programs, she fills her program schedules longer. The Voice, which was scheduled to end in May, will likely end in June, for example. These shortened broadcasts also leave hope for TF1 to arrive at a post-containment period to be able to shoot the finals of The Voice and Koh-Lanta live.
Profiling: broadcast stopped
But TF1’s strategy doesn’t stop there. The channel also decided to broadcast only one unpublished episode of its fictions. This was the case with the Red Bracelets last Monday. There was an unreleased episode before the replay of three older episodes.
For Season 10 of Profiling, of which the 1st French channel will broadcast another unprecedented episode this Thursday evening, TF1 has opted for a full stop from next week, despite good audiences. The series will be replaced by the trilogy of The Seventh Company by Robert Lamoureux, with Pierre Mondy, Jean Lefebvre… Films seen and reviewed, but which always make good audiences. And which have the advantage of not being too expensive …