Ansbach, Herzogenaurach: Prestige project stopped: Adidas closes its Speedfactory – Herzogenaurach


Asian suppliers should take over the orders instead

4 hours ago

With robots, Adidas wanted to be able to respond quickly to fashion trends. The project is now discontinued.

© Hannah Hlavacek

This is also a major setback for automotive supplier Oechsler, who runs the plant in Ansbach for Adidas – and has invested millions in it. Oechsler now has to decide how to proceed with the systems and the employees there.

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With the Speedfactory, Adidas wanted to be able to react to the trends in the increasingly hectic fashion business at lightning speed. Highly automated and close to the sales market, that was the formula. For customers who are prepared to pay some amazing sums of money – for the feeling of always wearing the brand-new look.

Over 90 percent of production in Asia

In the future, however, Adidas does not want to outsource the corresponding orders to Ansbach, according to insiders, but to factories in Vietnam, Indonesia and China. Already today, the company has significantly more than 90 percent of its products produced in Asia.
In 2018, Adidas and Oechsler won the German Innovation Prize with the 2017 Speedfactory.

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