Lidl introduces new concept for customers – but there is a catch – economy


Lidl introduces new concept for customers – but there is a catch

Lidl launches new concept in Denmark market.
Lidl launches new concept in Denmark market.
Photo: imago images / Dean Pictures

With a new concept wants Lidl do something about sustainability in Denmark.

From 18 November it should be in all Danish LidlGive so-called good luck bags to buy.

Lidl sells lucky bags

Lidl has a new idea to do something about food waste. For this purpose, the discounter cooperates with "Too good to go", which brought out an app of the same name here in Germany.

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The so-called good luck bags should be available from November 18 in all 121 stores of the discounter, reports "chip". The bag should either be slightly damaged or not quite as fresh-looking goods. Also eligible are goods whose packaging could be dented or approaching the best before date.

It should either give bags of fruit and vegetables or with meat and sausage products. On top of that, bags with coffee, sugar, rice and tea are planned.


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Sales target is 150,000 bags

In the spring of 2019, 21 stores have sold their lucky bags as a test. This had been a great success. Now the discounter should have set the goal to sell 150,000 of the bags. The price of each bag amounts to 29 kroner (about 4 euros), with a value of 90 crowns (just under 12 euros).

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Lidl idea has a catch

However, the bags require a listening effort, because every bag needs to be packed in the store by a co-worker. Also, the customer could not just put the bag in the cart. For the purchase you need the app of "Too Good to Go", which indicates where goods that are no longer fresh are available.

As "chip" reported, the concept was not planned in Germany so far. (Mia)

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