BLACK FRIDAY – Black Friday is fast approaching. But before the official date of November 29, deals are already offered by several online vendors like Amazon or Cdiscount. Where are you going to do good business before the hour? Check out the first offers before Black Friday below.
(Updated November 10, 2019 at 4:03 pm) A phone ? An iPad? A video game ? These products are already starting to be promoted as Black Friday approaches. The official day of this day of deals remains well on November 29, but some dealers do not hesitate to start before. To make good business before anyone else, it is already possible to go for example on Amazon which offers attractive offers for high-tech products. The No. 1 in France on Black Friday is not the only one to launch deals before time. Cdiscount has already started the offers. What to enjoy a taste of Black Friday on the internet …
Tradition coming from the United States, Black Friday is held every year after the Thanksgiving celebrations on the fourth Friday of November. Each year, promotion and transaction periods are longer for online sellers. Before Black Friday, Black Week will launch a week of deals on Monday, November 25 in several stores. High-tech, clothing, furniture, jewelry, it will then be possible to do good business everywhere on November 29. Many brands will join the Black Friday movement: Apple, Huawei, Samsung …
This year Black Friday is coming later than usual. Indeed, the day of promotions will take place Friday, November 29 is the fifth Friday of the month, a week later than usual. Indeed, Black Friday usually takes place every fourth Friday of November. This late date could benefit many French who will have received their pay at that time. Better indeed with a full bank account to take advantage of bargains. And let's not forget Cyber Monday, which arrives a few days after Black Friday, Monday, December 2nd. On this occasion, the online sales sites will offer deals on high-tech products.
This Friday, November 8, 2019, Amazon started the Day'Couvertes, a new initiative launched in all European countries where the site is present. For five days, until Tuesday November 12, 2019, prices are broken on "brands and products of very popular quality but that consumers sometimes have trouble finding on Amazon". Some products are sold up to 80% according to the web giant. Find below the various products available today at discounted prices:
- The iPhone XR (64GB) – Black at 659 euros ► See offer
- LiPhone Xr (PRODUCT) RED 64 GB at 598 euros ► See offer
- The iPhone 8 – 64 GB – Sidereal Gray at 439 euros ► See offer
- Huawei Mate 20 Unlocked smartphone 4G at 358.79 euros ► See offer
- New Apple MacBook Pro (13 inches) at 1,999.99 euros ► See offer
- New Apple MacBook Pro (15 inches to 2,754.05 euros) ► See offer
- Apple iPad Pro (12.9 inches) at € 1,169.90 ► See offer
- HP Pavilion 13-an0029nf Ultraportable PC 13,3 'to 629 euros ► See offer
- Asus ROG GRIFFIN Gamer Laptop PC 17.3 "at 3 410.16 euros ► See offer
- Up to -70 euros on PS4 packs ► See offer
It has become an indicator of good or bad year among traders: Black Friday is, at the end of the year, a crucial date for major retailers, online sales sites and even small shops. All are more and more dependent on this big day of promos, a commercial operation become more powerful than the balances, in perdition. With 50 million transactions last year on just one day and 1 billion euros in sales, difficult for an e-commerce to miss.
According to a study by RetailMeNot relayed by LSA magazine published in late October, Black Friday should be around 6 billion spending in France this year. Forecasts for this Black Friday 2019 announce indeed 5.9 billion euros of purchases during the weekend, or 4.1% increase compared to 2018. We speak of 1.07 billion euros of sales online against 4.9 billion euros spent in stores. Between 2013 and 2019, it is an increase of 120% that could be reached for online sales.
Originally, Black Friday, or "Black Friday", is a day of all-round discount organized in American businesses. These "autumn sales", imported worldwide and arrived in France a little over 6 years ago, theoretically lasted only one day, the Friday following Thanksgiving according to the American tradition. But today almost all online merchants extend their Black Friday weekends. For the 2018 edition, the participating stores had even anticipated the Black Friday by starting the promos since the previous Monday, several signs spreading the operation during a "Black Friday Week".
All right from America, Black Friday is set in the United States, following the Thanksgiving holiday. Traditionally, Americans make it the first big day for Christmas shopping. The name, "Black Friday", would come from the Philadelphia police, who called the day "Black Friday" because of traffic jams and traffic problems caused by the rush to the stores. Another explanation is that the day after Thanksgiving, traders write in black ink on their books of account and no longer in red ink, going from negative to positive …
In France, Black Friday exists only for a few years – about 6 years – but the habits are gradually imposed: each year, more than a third of French people say they intend to make purchases during this big week -end of promotions. Black Friday attracts more and more consumers in France each year, according to LSA data. The event, of American origin, has gradually become a key date for the trade and continues to grow, from the point of view of consumer awareness and turnover on the store side. According to the Economic Interest Grouping (GIE) of bank cards, the only day of the "black Friday" caused a record banking history in 2017, with 42.8 million payments by credit card in one day. A record last year with 50 million credit card transactions made on 23 November. The entire operation represented 1 billion euros in France in 2018, according to the GFK institute, a level never reached.
Black Friday is held each year on the same date, the 4th or 5th Friday of November. Ideally placed between the back-to-school shopping and the Christmas rush, the Black Friday continues generally throughout the weekend and is followed by Cyber Monday, a big day of promos for online stores, the following Monday. Black Friday also lasts longer in many stores, such as Amazon for example, which lasted a whole week in France, the Monday before the Monday following Black Friday.
This year, the mega commercial transaction imported from the United States will take place on November 29, 2019. But to really enjoy this Black Friday 2019, there is a series of dates and hours to have in mind. In the night of November 28 to 29, 2019 obviously, it is advisable to have a look at the promos from midnight, official time of the beginning of the operation. However, the first bargains of Black Friday 2019 could be online around 7am, as is usually the case. If you wait for Black Friday to do your Christmas shopping or if you are simply a hunter of compulsive promos, it will also be necessary to anticipate some dates.
The dates and times of Black Friday 2019 to remember:
- Monday, November 25, 2019, midnight – Beginning of Black Friday week at Amazon, Fnac, Leclerc, Carrefour, Geant-Casino, La Redoute
- Friday, November 29, 2019, midnight – Launch of Black Friday at all online merchants
- Friday, November 29, 2019, 7am – Expected Peak of Black Friday Promotions
- Saturday 30th and Sunday 1st December 2019 – New Wave of Black Friday Promotions
- Monday, December 2, 2019, midnight – Cyber monday, promotions in the tech and digital worlds
Obviously, as for sales, nothing prevents you to make a small identification of the products you want to buy upstream, or even identify and bookmark the pages that may interest you on merchant sites to save time. Take the opportunity to memorize the starting price, just to check that the discount is really interesting. It is also advisable to create a profile upstream on the merchant sites that interest you to avoid missing a flash sale on D-Day by spending 10 minutes to register. And after ? Well, it's pretty complicated: we have to continue to scrutinize online sales sites, which can launch several waves of promotions at random schedules throughout the day of Black Friday.
Many stores have converted to Black Friday in the Hexagon, even as the sales do not benefit from their former glory. The first brands to have launched fashion are obviously American (Amazon in the first place). But the French brands, first specialized as CDiscount, then more traditional as Darty, La Redoute or Fnac, have ended up following suit. Most online stores and brands consider it a good idea to participate in Black Friday. Here are the dates of Black Friday that we can anticipate so far on the main sites of online sales, even if very few have yet communicated on the subject:
- Amazon: Black Friday Week will take place from November 25 to December 2, 2019 included
- CDiscount: November 29, 2019
- Fnac: from November 25, 2019
- Darty: from November 25, 2019
- Boulanger: from November 25, 2019
- La Redoute: from 25 to 30 November 2019
- Leclerc: from November 25 to December 2, 2019
- Carrefour / Rue du Commerce: November 29, 2019
Other participating brands: Galeries Lafayette, Kiabi, LDLC, Lenovo, Sephora, Zara, Cachecache, Sun, Nike, Smartbox, Body Shop, Spartoo, Pimkie, Blancheporte, Adidas, AliExpress, Micromania, Yves Rocher, Marionnaud, Libra, Levi's, Kaspersky, Parrot , Missguided, New Look, HP, Sixt, Hema, Disney Store, TopShop, Ralph Lauren, Eram, Lookfantastic, Gaastra, San Marina, Apple, Asos, Auchan, SFR, Conforama, Vista Print, M and M Live, Intel, Brice , Jules, Hotelopia, Europcar, BrandAlley, Hall, Microsoft, Rakuten, Zalando, Pull & Bear, Delamaison, Mister Good Deal, Vans, Reebok, Puma, JBL, WebDealAuto.com, Feelunique.com, Boohoo.com, ToysRus … .
Giant of online commerce, Amazon is the site that has really propelled the American Black Friday in France. This is probably also the site that offers the most "deals" during Black Friday each year. And this is not a promotional day, but a week that traditionally offers the American. Black Friday Week lasts from the Monday preceding Black Friday to the following Monday, in other words Cyber Monday. During this key week for its turnover, Amazon puts every day online dozens of products with promotions. It should also be known that Amazon has decided to open an ephemeral physical store in Paris last year, and than in several other European cities. A "pop-up store", christened by Amazon "Loft for Xmas", which could still open its doors for this black Friday 2019, to a carefully kept secret address. Until early December, the store is supposed to represent the "ideal home seen by Amazon" and the US giant should sell the flagship products of Black Friday, but also connected speakers Echo and reading lights Kindle.
* Some links in this article are affiliate links that link to commercial sites, which allows Linternaute.com to be paid in case of purchase. Our selection of good plans is however carried out in total independence. Warning: the prices mentioned in this article are subject to change.
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