Champagne replaced by sparkling Ferrari at Formula 1 podium celebrations
Three weeks from now, the winner of the Grand Prix in Bárem will celebrate with a bottle of sparkling wine – a moment that will break an old tradition in Formula 1.
From this year on, the usual shower of champagne on the podiums of the Formula 1 Grand Prix will no longer know the same. The main promoter of the motorsport competition has signed a three-year contract with the Italian sparkling and white wine maker Ferrari Trento.
Three weeks from now, the Grand Prix winner in Bárem will celebrate with a bottle of sparkling wine – a moment that will break an old tradition in Formula 1.
Since 1950, pilots have received and opened a bottle of champagne when they stand on the podium. But it was in 1966, at Jo Siffert’s award ceremony at the 24th of Le Mans, that the champagne cork popped out unexpectedly, wetting the audience. The episode made this moment iconic and later a Formula 1 tradition.
Source site ionline.sapo.pt