Epson turns new games to penetrate the B2B market Set up a separate team to take care of Japanese customers. Ready to carry 20 new products to the market, expect the end of the year to grow 10%
Mr. Yanyong Muni Mongkolthon Executive Director of Epson (Thailand) Co., Ltd. said that the new coronavirus outbreak has affected the economic recovery. Recently, many financial institutions have revised their 2021 gross domestic product (GDP) forecast to 2-2.2% from the previous expected to grow 3.5-3.8% as the Thai economy relies on tourism and exports. It is expected that in the first half of this year, the overall economy is unlikely to recover back to normal.
Making business direction this year (April 2021-March 2022), Epson has adjusted its marketing strategy to be in line with the economic conditions and what happened. By increasing the revenue share from the B2B business group under 4 key strategies: 1. Organizational restructuring. This has been done over the past two years, adjusting the internal management system to be in line with the expansion of the B2B business. Recently, a separate Japanese customer care team.
2. Building and maintaining more relationships between partners Because we believe that having a good partner helps Epson expand the market faster. Such as dealer development And add agents with expertise in the B2B market 3. Expanding more online sales channels, increasing access to new customers and new markets 4. Offering value to corporate customers, solving weaknesses and responding to customers. It will launch at least 20 B2B products and adjust the model of printer rental service. Copier “Epson EasyCare 360 Mao Mao” service fee 790-2,490 baht per month.
“With this strategy, we will push the overall picture of this year to grow by 10% from 2020 (April 2020 to March). 2021), which is expected to be negative 15% because customers are affected by the economy. Causing the sales of the company to decrease as well Both the Inkjet group and the main revenue projectors were missing from the lockdown measure. ”
And this year, it is expected to have a 35% stake in the B2C group, 65% of the B2C and by 2024 it will be 50%.
Yanyong said the economy was hit hard in 2020 by COVID. Information from GFK states that Overall, the technical consumer goods market through the store was valued at 209,815 million baht, a negative 14%, with the camera group being the most negative 46%, the least negative IT product 5%. It has grown well online, maintaining the No. 1 market share with 43% of inkjet market share and 33% of projectors.
Read the original news: “Epson” strategy changes to “B2B” to win 10% growth