Marketing agenciesFacebook would have in the oven the revision of its global media account
The largest social network in the world would have in the oven a global media “pitch” that Facebook plans to undertake with the advice of the consultancy ID Comms.
Facebook appears to have a review of its global media account in mind (which, given its sheer value, will likely put the long teeth on quite a few media agencies). As they collect AdAge and Campaign US (citing both sources of anonymous nature), the largest social network in the world would have in the oven a global media pitch that Facebook plans to undertake with the advice of the consultancy ID Comms.
The budget that is at stake in the contest organized by Facebook would be around 750 million dollars. And in the “pitch” they will attend to lay the glove on the appetizing global media account of Facebook Dentsu and Mindshare, the agencies with which Mark Zuckerberg’s company currently collaborates in the field of media buying and planning.
Apparently, and according to the information shuffled by AdAge and Campaign US, The contest organized by the social network involves the entire process of buying and planning media for the brands Facebook, Instagram, WhatsApp and Messenger.
Neither Facebook nor Dentsu and Mindshare have wanted to comment on the matter when they have been required to do so AdAge and Campaign US.
According to AdAge, In 2020 Facebook increased its advertising investment by 43% despite the coronavirus crisis, which has finally reinforced the power of the company led by Mark Zuckerberg in the field of digital advertising on a global scale.
When it comes to creativity, Facebook is currently working with various agencies. Ogilvy is in charge of advertising focused on Instagram, Wieden + Kennedy manages the creative account of Facebook, Leo Burnett is the lead agency for Messenger and BBDO provides its WhatsApp services. For its part, Droga5 is in charge of Facebook, the umbrella brand that encompasses all the services that Mark Zuckerberg’s company covers.
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