The new action was born with a double objective: to value the quality of its bread range, as well as its pioneering role in the transition to biodegradable packaging within its sector.
Dulcesol, the bakery, pastry and bread brand of the international food and distribution group Vicky Foods, presents its new campaign under the slogan “Good, good.” A claim with which wants to focus on how its extensive bread catalog, composed of more than 30 references of sliced bread, specials, toasts, burgers and hot dogs, it is “good” for its quality and taste, and “good” for its biodegradable packaging. In this way it is twice as good: for the consumer and for the environment.
The launch of “Bueno, bueno” will be supported by a multimedia campaign that will include a according to the television program ‘Cocina Abierto de Karlos Arguiñano’ and for which the well-known Basque chef will prepare recipes with Dulcesol bread as the protagonist. The collaboration, which started on March 26 and will last until May, is completed with internal advertising spaces and digital presence on the program’s website and on the Hogarmanía and Cocinatis portals. They will include additional recipes with different breads from the brand’s assortment also designed by Karlos Arguiñano.
Dulcesol’s new action, with a graphic line that seeks to combine the concepts of traditional flavor and sustainability, will have a series of initiatives in exterior, digital, social media, point of sale and sampling until June.
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