The popular professional network LinkedIn has been the last to join the list of those who want to compete using an audio chat functionality, similar to Clubhouse.. And it is not just a plan. Through the code, it has been verified that the company is quite advanced in its development, for an upcoming release.
As shared by developer Alessandro Paluzzi, the current version of the LinkedIn application already has a hidden interface for this new audio chat platform. And like other copies like those on Twitter and Telegram, the LinkedIn version of Clubhouse basically functions as live rooms where users can simply listen to or interact with others through audio and quick reactions.
LinkedIn also wants to compete with Clubhouse
Regarding Paluzzi’s post, a LinkedIn spokesperson confirmed to TechCrunch that the company has been working on its own live audio chat room feature, but actual plans to release it to the public remain unknown.
#LinkedIn is working on Live Audio Rooms 👀
ℹ️ The feature doesn’t work yet, there is only the UI at the moment. pic.twitter.com/Btt6FATXW3
– Alessandro Paluzzi (@ alex193a) March 30, 2021
According to LinkedIn, users have been interacting more and more with shared stories and videos, which is why they believe that an audio platform will also attract community attention. Suzi Owens, a spokesperson for LinkedIn, explained about the development of its audio feature:
“We are seeing almost 50% growth in conversations on LinkedIn reflected in stories, video shares and posts on the platform”
“We are doing some initial testing to create a unique audio experience connected to your professional identity. And we’re looking at how we can bring audio to other parts of LinkedIn, like events and groups, to give our members even more ways to connect with their community »
To date, Twitter, Telegram, Spotify and Facebook are among those that have announced features copied from Clubhouse. But LinkedIn could differentiate itself by being connected with professional interests and only with a social profile.