OnePlus recreates the natural phenomenon of the night rainbow at Tower Bridge, in London, to increase awareness among the pan-European public.
Through the night rainbow, Oneplus launched the #TrueColors campaign, through which six winners will have the chance to travel the world.
OnePlus illuminated the London sky with a rainbow at night (Moonbow), a rare and spectacular natural phenomenon that is only visible in a small number of isolated locations around the world.
This OnePlus campaign was created to attract the attention of a general pan-European audience, beyond the extremely dynamic and brand-connected tech community.
OnePlus built its name through an approach based on local communities. Now the brand takes over the message “Never Settle” that it communicated since its launch in 2013 and extends its focus to the general public, for which the images posted on social networks determine the buying behaviors.
The brand’s #TrueColors campaign, started by creating the night rainbow, is designed to bring to life the color capture capabilities found on the new OnePlus 9 series.
OnePlus encourages consumers to share images that authentically reflect their region and to reverse the trend of accepting processed images and filters applied to pictures, which have become standard on social media. Following studies over the past year, which have shown that 75% of UK millennials are increasingly skeptical about the number of filters applied to social media images, and more than half of them (60%) plan to post raw images, the ‘True Colors’ campaign fits perfectly in that context.
Over the next four weeks, participants will have weekly topics on authenticity: True Attitude, True Love, True Freedom and True You, and each week Hasselblad photographer Julius Hirtzberger will choose the winner who will receive a OnePlus 9 series phone and more. surprises. There will also be the opportunity to participate in the True World Experience competition, where six winners will each have the chance to travel to one of the six continents, documenting everything on the OnePlus 9 series.
The OnePlus 9 series is OnePlus’ biggest step forward in terms of camera quality, achieved through its long-term partnership with Hasselblad, the professional camera maker that captured some of the most iconic faces and events in modern history – including man’s first steps on the moon. OnePlus created the phenomenon to prove that genuine natural photos are superior to those with filters. This performance is possible with the OnePlus 9 series, which includes a professional camera calibrated by the legendary brand Hasselblad – the producers of the first camera that arrived on the moon.
Speaking of the event, Kate parkyn, Associate Marketing Director of OnePlus Europe, said:
“This is a unique moment for OnePlus and the night rainbow has caught the attention of a new audience that has inspired the capabilities of the OnePlus 9 series cameras. Thus, we encourage people to show their ‘true colors’ with the OnePlus 9 series.” .
“The night rainbow is beautiful and rare; you have a chance to see it with the naked eye in certain places in nature, not in central London. Through the partnership with the famous camera manufacturer Hasselblad, we created the OnePlus 9 series and offered people the opportunity to immortalize the world in beautiful and natural colors. At the same time, we give them the chance to win the competition and travel the world. ”
OnePlus is a global mobile technology company that pushes conventional technology concepts. Created around the “Never Settle” mantra, OnePlus creates specially designed devices with premium construction and high-performance hardware. OnePlus thrives on cultivating strong connections and growing with its community of users and fans. For more information, please visit OnePlus.com.
The OnePlus 9 series is OnePlus’ biggest step forward in terms of camera quality, achieved through its long-term partnership with Hasselblad, the professional camera maker that captured some of the most iconic faces and events in modern history – including man’s first steps on the moon. OnePlus’ flagship camera system – Hasselblad Camera for Mobile – brings a series of awards and achievements in the world of smartphone photography, focused on the new standard of color performance on smartphones – Natural Color Calibration with Hasselblad – and premium hardware for superior quality of images. The OnePlus 9 series offers very high performance through the Qualcomm® SnapdragonTM 888 platform, the “Fluid Display 2.0” display with DisplayMate A + rating, as well as through the very fast charging solutions Warp Charge 65T and Warp Charge 50 Wireless.