“Morgan” moves to penetrate the Thai lingerie market with the launch of the Omni channel strategy to increase weight, sell online, send 3 new collections, and pull up “Wawwa-Nicha Chokprachakjud” brand communication for Summer Hope. 20% growth
On April 7, 2021, Ms. Panjarat Limpinont, Managing Director of Morgan de Tour (Thailand) Co., Ltd., a manufacturer and distributor of lingerie brand “Morgan”, revealed that the overall market in this year’s lingerie market. It is estimated that there will be an increase in growth compared to the year 2020 affected by the COVID-19 outbreak. It is expected that in April ’64 onwards, domestic consumers will be more confident and spend more due to the availability of vaccines.
On the part of the company, it continues to develop new products to have more innovation In response to the needs of modern customers Along with the product adaptation to the lifestyle of the new generation as a Lifestyle brand to create easier access to customers. Including marketing strategies that focus on customer needs The increase in omni-channel sales channels and online sales increased from 15% to 22% from the original focus on the point of sale channels. In response to changing customer behavior
While the direction of lingerie marketing this summer Morgan has brought in three exclusive underwear collections, Figure Perfect, Sexy Wireless and Je Suis Sexy, which are bestsellers and popular with customers. By targeting modern women who love themselves Take care of yourself
The launch of this special 3 underwear collections are: 1. Figure Perfect (figure perfect) in the concept of “bra to keep smooth on every corner. Beautiful in every degree “2. Sexy Wireless (sexy wireless) in the concept of” comfortable bra all around. ” Wear and confident, no frame, no pain. ”And 3. Je Suis Sexy (Meet Suis Sexy) is an Exclusive collection. It can be called a One of a kind because it is special and unique. Since sewing Limited edition premium material selection.
In addition, Wawwa-Nicha Chokprajakjad has also drawn herself as a conveyer of underwear under the name #MorganxWawwa, which “Wawwa” is a woman with a distinctive personality, Lively and truly sexy, can reflect the Morgan-style feminine character, that is, a woman who is attractive, attractive, sexy and sweet, self-loving, independent. Has an interesting lifestyle It is forecast that sales will grow approximately 20% by the end of this year.
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