Taika Waititi gets into the skin of a rabbit resigned to being the subject of cruel laboratory experiments in a Humane Society International spot.
Beyond directing acclaimed films like Jojo Rabbit O Thor: Ragnarok, Taika Waititi likes to voice characters of all stripes on the big screen. AND In a devastating new spot for the NGO Humane Society International, he once again demonstrates his phenomenal talents as a stunt performer.
In the spot, the New Zealand actor and director plays Ralph, an ordinary rabbit with an ordinary job that he is not exactly happy to carry out. He has simply resigned himself to doing the job at hand.
Ralph is blind in his right eye and constantly hears ringing in one of his ears. The poor rabbit also has a bald spot on his back, but nobody cares about his sad fate. Ralph’s job is none other than lending itself to the cruel experiments of the cosmetics industry, which has the pleasure of putting huge doses of caustic chemicals on him.
In the ad, christened “Save Ralph,” the protagonist narrates in an extraordinarily inexpressive way the outrage to which he is subjected on a daily basis, as if he had no choice but to settle for the cruel fate to which he seems inevitably doomed.
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Nevertheless, his lab colleagues, voiced by Ricky Gervais, Zac Efron, Olivia Munn, Tricia Helfer and Pom Klementieff, are much more desperate to escape their heinous fate and their cries for help add an inevitably terrifying patina to “Save Ralph.”
The animal experimentation that Humane Society International places under the spotlight in its new spot is legal in most countries, and despite what many believe, it does not guarantee the safety of the products that later land in the human shopping cart.
The so-called LD50 test, which exposes animals to high amounts of chemical substances until a dose is found that is lethal for at least 50% of those who participate in such a cruel test, is largely orphan of all scientific rigor and yet it is carried out on a regular basis throughout the globe.
In view of the global scope of the problem portrayed in “Save Ralph,” The spot, written and directed by Spenser Susser, is available in five different languages: English, French, Spanish, Portuguese and Vietnamese.
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