The April fool’s joke of Volkswagen last week did not go according to plan. According to a report by Automotive News, the marketing agency of the German carmaker would have had the idea of rename Volkswagen of America in Voltswagen as a mere e simple joke of april first. The basic idea was that of encourage people and readers to get to know ID.4, the new electric from Wolfsburg.
Johannes Leonardo, Volkswagen’s main marketing agency, would have the press release was sent under a false name to a number of reporters so from make the joke go viral. According to some sources, Volkswagen would have therefore intentionally deceived their audience also following some clear questions asked by journalists and addressed to the upper floors of the brand. VW spokesman Mark Gillies would even have denied the presence of a joke of April 1st and therefore confirmed the radical change of name. A 360-degree joke, which may have been poorly digested both by the press and by the readers.
In any case, internally, the name Voltswagen already exists and it would already be used for some presentations behind closed doors. For example, in conjunction with the launch of ID.3 in the United Kingdom, where the group would use it to present the very first electric. A winning and captivating strategy that now, however, seems to be branded as a joke; strange, don’t you think?
According to Automotive News, this seemingly innocent little joke would generated strong media attention towards the brand, damaging its credibility. Basically, according to some, Volkswagen would have acted exactly as in the Dieselgate affair shamelessly lying to users even knowing they have something to hide. A kind of déjà-vu that dramatically little appreciated.
Was it a boomerang from the start? Definitely not, it was probably just a poorly coordinated plan which has brought more repercussions than anything else. The impression is that the different departments within VW have not agreed as they should have done, creating only a huge chaos and an almost unwarranted turnaround. If Volkswagen simply had created an ad-hoc press release (as all producers do during April Fool’s Day) there would be no problems.
What do you think of this story? Do you think this is a huge conspiracy or is it taking a game too seriously?