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What do we do with so much data in advertising? Direct marketing

Does the huge amount of data we have at our disposal help us to better advertise? This will be one of the questions that the experts at La Noche MD will answer. returns to the Clubhouse this Thursday with a new installment of La Noche MD, a program in which it invites professionals and lovers of marketing and advertising to debate, reflect and share opinions. Under the shocking title “Let’s relight our brains”, our medium will ask the following questions: What do we do with so much advertising data? Do they help us to advertise better than before with much less data available?

We wait for you this Thursday, April 8 at 9:00 PM CET in La Noche MD.

This new room will be joined by professionals such as Gaby castellanos, CEO & Founder de socialphilia; Paco gonzalez, former president of Gray Spain, president of the jury of the Advertising Academy and founder of Presidentex; and Agustin Medina, author, Honorary Academician of the Spanish Academy of Advertising and founder of Presidentex. Like every week, Majé López, dream manager and communication expert; Sergio Martin, a journalist for RTVE; and Javier Piedrahita, CEO and Founder of, will be in charge of moderating the session, which will last 60-90 minutes.

Join this macro debate at this link! If you still do not have an account on this platform which is accessed by invitation and is currently only available on iOS, find out how to do it and how it works in this article.

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In previous episodes of La Noche MD en Clubhouse, experts from the marketing and advertising industry discussed and reflected on topics such as the brand activism and purpose, brands and entertainment, the role of creativity, innovation in marketing and Why is marketing sold so badly?

You can relive the last session of La Noche MD below:

If you do not see the embedded video correctly, click here.

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